I am 50 this month, I have been in high technology and emerging technology for 30 years.

I am an early adopter – I buy all the new services I can, explore new ways to shop and pave the way for the mass market to follow.

I have seen this in technology first hand – usually by being around a decade too early!

In Grocery as with all retail – things are changing. Asked years ago consumers would say they were perfectly happy with shopping in supermarkets rather than fiddling around with their computers to buy online.

But online is taking a grip of grocery quicker than many can appreciate.

Americans buying Groceries online

CB Insight have produced some great information on the changes in the grocery market. Take a look here.