As anyone that has ever met  us knows we love Amazon (and obsess about how to compete with them!)

What we love most about it is the clear strategy that delivers long-term shareholder value, it uses the cash flow from its businesses to invest in the future rather than returning this cash to shareholders.

It is by far one of the most misunderstood companies that we have come across

Luckily we bought Amazon in July 2014 at $316.65 per share. The share price this week passed $1,900, but I think its just the beginning so we are not sellers!

Like Mr Bezos we believe in the long term.

You can look at what we most admire about Amazon here