Sales at Tesco and Sainsbury’s fell by 0.2%, according to the latest Kantar Worldpanel figures for the 12 weeks to mid-July, while Asda sales fell by 5.6%.

The discounters (Lidl & Aldi), however, soared by 12.5% and 11% respectively, while on the other end of the spectrum, Waitrose grew by 1.6%.

The nation’s average shopping basket is 1.4% cheaper than a year ago, but it remains to be seen if the Brexit vote will bring about any price rises this year.

It’s not a great place to be stuck in the middle as a retailer!