Our fresh approach to business is based on three simple principles:

Building brands that Consumers Love

We want to build our group to supply your grocery needs for the long term. We create brands that build long term relationships with customers and offer fantastic value due to cutting out the middlemen. We want to delight you as a customer.

Long Term Supplier Partnerships

We build long term relationships with our suppliers. In fact most of our supply base within Diet Chef is the same as it was when we started in 2008. We work closely with our suppliers to meet our joint goals and think long term about these relationships. We typically become partners with our suppliers and pay a fair, transparent price for our products (unlike most traditional retailers).

Build a great place to work – be part of the family

All our employees are part of our extended family. We understand they require to be informed about our future vision and buy into long term goals rather than short term profit targets. We want to be the place you love to work and have an open and flat structure to allow total transparency.