We have had a pretty busy year at Move Fresh, our latest brand to launch is Bean to Door (www.beantodoor.com), a subscription fresh coffee company.
Fine Coffee Club has gone from strength to strength over the last few years but customers have kept asking us about ground and bean coffee. Bean to Door is a separate brand (due to the subscription requirements) and offers freshly roasted coffee directly to your door from £3.95.
In FMCG we believe that price elasticity of demand is clear within all sectors – so we are positioning ourselves closer to supermarket coffee prices with the freshness that only e-commerce can give you.
We soft launched this weekend and already the response has been great.